Doing Business in Japan

Welcome to the third largest economy in the world.

A unique business culture, a high concentration of domestic competitors, and complicated distribution channels can make it a challenge for international companies to launch products and services here in Japan, but we can help.

If you have a product or service that you are keen to introduce to the Japanese market, here at YUKINE we are ready and prepared to assist you in navigating the process.

The fact is, that if you succeed in Japan, you can succeed anywhere as it means you have developed a product or a service that has met the high expectations of the discerning Japanese market that has extremely high standards for quality.

Here, it is very much a relationship-oriented culture, particularly when it comes to doing business. Japanese corporations and businesspeople still tend to value trust before doing business with others. Furthermore, while Japanese businesspeople normally speak English, communication can still be a challenge since polite but indirect ways of expression is preferred, and this can be easily misunderstood by many foreign businesses. These 2 factors alone can create a significant challenge when it comes to launching foreign products or services in Japan.

At YUKINE, we offer both pre-launch and post-launch services including:

  • Market Research
  • Legal checks/requirements
  • Localization
  • Functional testing
  • Usability testing
  • User feedback
  • Sales presentations
  • Local customer/technical support

Combined with our network of customers, contacts and affiliates in various industries throughout Japan, we are confident we can assist you as needed.

Get in touch today and let us help kick start your product launch in Japan.

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